How does your media product represent particular social groups?

The film clip focuses on the characters stereotypes, representation and themes. We focus in and try to tap into a youth market in which there is a huge market for. We show this through the costumes we use in the clip. We show a working class type of group in our group through the use of the much hated hoodie. This also tries to tap into the hoodie culture which has been given a bad name, so we can try and reach a market faster. We try and show a divided society through the chase scene. This we hope could strike a chord with many youths who are embroiled in the gang culture which is often a violent and ill-informed choice. We don’t have many props in our clip but we try to show mise en scene through the location. The colours are dull which symbolises the mood of the clip and foreshadows the rest of the clip.

The poor lighting and whether tries to signal that this place isn’t a area to be brought up in. We see many things within the scene that suggests this, from the old bolted up shops with the trees which have lost there leaves. This place is shown to be a dead, to have no life but yet the poorest of the poor can live there however its not a good life as it leads to violence and anger which is focused on each other. The main plot shows tries to represent a new era in British history as it becomes more and more popular for youths to join gangs who are from underprivileged life’s, we’re not speaking for all youths but the ones who would fit our criteria.

We cast Mubashir in the lead role to represent a growing urban culture. He wore jeans and a hoodie to connect with the target audience and social group. We got the idea for this dress sense by watching several movies which relate to ours E.g. Kidulthood, Shank, Get rich or die trying… etc. we tried to adhere to the stereotypical urban culture. In ours we did not try to exaggerate the look for any reason but we tried to keep it in line so we can be part of that certain social group. Mubashir was used because he could look like a modern teenager who is into the latest fashion and music. We felt this was important because it did not alienate our audience.