What kind of media institution might distrubute your media product and why?

A distributor is very important to any film, as it makes the film’s success. A distributor markets the film and gives it a name. They also have great ideas in which to tie in the movie to other markets and medias. We would like our film to be tied in with magazines which can reach a teenage market. The magazines we would like to target report on the latest trends and fashion e.g. Q, Kerrang, and to name a few. We would also want the distributor to have links with music channels such as MTV, VIVA, FHM etc…this would be a great synergy as we can hit a primary audience without much effort. This has been seen before with the movie Kidulthood which saw many of its adverts during prime hours on those movie channels. Another way our distributor would make a good marketing approach would by trying to advertise the product on the radio as it is a cheap way of marketing but very effective. This would all be a positive to the distributor as the market is already established and only a minimum amount of work would be needed to reach an audience.
We see this piece of media product being released during the months of December or January when there is little competition at the box office, it will be released in the major cities in small independent cinemas before hopefully moving onto a bigger canvas. This would hopefully give the movie a kick-start and capitalise on its target market and bring an inherited audience and reviews if it does indeed step up. The distributing company that we have chosen to distribute our film is 'Working Title' and the reason for choosing this is because we know this is a British distributing company and that it is well known for producing good low budget British movies. 'Working Title Films' have had a good history of making low budget British movies with a huge return. 'Working Title' is an independent film production run by Natasha Wharton, and has produced films that include Billy Elliot, Shaun of the Dead and The Calcium Kid. These have all proved to be a good investment and have been shipped out abroad because the parent company of Working Title Films is Universal Productions. This is another plus as it has another market which can it can be shipped out to if it proves a success in Britain. This has been seen with the hit Shaun of the Dead which was sold to an American audience after its initial success in the UK.
We would also hope to get the backing of other studios such as the UK Film Council and Film4 Productions which all have a track record of producing and helping to distribute these type of movies. The UK Film Council gives funding to many independent movies and helps to market them. The UK Film Council were a huge influence on us because they have funded the likes of Kidulthood. All of the choices we have made were the due to the fact that they all have a proven track record of being able to sell a product with little capital investment.
Film4 Productions have a great track record of making good British films which hit a pre-targetted audience. They co-produced the likes of This is England, Sexy Beast and Trainspotting. The last 2 which were nominated for Oscar and where met with huge critical acclaim.