The movie will be targeted to a 16-24 year old market, so would have the certificate rating of 15.The audience for our media product would be the age group of 16-24. We hope to attract the Urbanized/typical teenager who is sometimes rebellious towards authority figures E.g. A police officer. The reason why we chose this media group was because there is a a number of teenagers who are involved into crimnal lifestyle for examle gang life etc....... so there will be teenagers who would want to watch movies like this, another reason why we chose this kind of toryline was because of the sucess of adulthood and kidulthood..... after watching that we know what kind of storyline is more licked by that age group (16-24).
The typical teenager who may be into the latest trends and fashions. Mubashir is a 16 year old teenager who listens to radio stations like key 103, Galaxy, XFM… etc and is more likely to not be interested or only partly interested in politics. The type of movies he will be into is more high concept movies which do not rely heavily on world life scenarios ,unless it personally effects or is based on a life of a teenager, but more fantasy and adventure E.g. Transformers. The TV shows he will observe will be on TV stations suited to more of a younger generation for example MTV, channel U, Bravo, BBC 3 to name a few. The TV shows he will more likely follow are those which are also targeted to a 16-24 year olds, such as Family guy, Hollyokes, X factor and more. I would hope our movie will attract typical teenagers would more likely to see a movie which has a teenage perspective.
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